Facebook Adds Show More and Show Less Controls For Posts
Facebook has added two new controls for posts: show more and show less. These controls are available in the three-dot menu on the upper-right corner of posts. Users can also test these new controls by clicking on them. Facebook plans to test them in Reels as well.
Limiting ad targeting
Despite the new controls, it’s still possible to see ads that you don’t want to see. You can choose to hide ads from certain topics, such as alcohol and gambling. Next year, Facebook plans to add additional controls to limit which topics you see ads for.
The new controls are a response to recent reports by ProPublica that certain companies have been discriminating against users by race and other categories. Facebook recently said it would no longer allow companies to exclude users by race or gender. It also settled with several civil rights organizations over the controversy. Facebook’s business model depends on targeted advertising, which is responsible for the company’s $86 billion annual revenue. But the new limits could affect smaller businesses. To combat this, Mudd recommended broad targeting using gender and Engagement Custom Audiences.
Optimizing Facebook ads
Facebook ads are noisy. They will catch the attention of potential customers before they read your copy. To get their attention, try to make them entertaining or innovative. You can use video to attract more attention. Promo by Slidely, for example, uses video ads to boost brand awareness for businesses.
Facebook ads are expensive, and you’re probably working with limited budgets. By lowering the CPC (cost per thousand impressions), you can reduce your cost per lead, acquisition, and click. Facebook’s algorithm is designed to maximize ad performance, so you must optimize your campaign to maximize its potential. This means knowing the metrics that are most important to you and leveraging them to your advantage.
Before optimizing Facebook ads, you must understand how Facebook’s algorithm works. For example, if you want to maximize your ROI, you should optimize your ad sets according to your business objectives. It is also important to know how to set your budget. The best way to set your budget is based on the value of your business.